Gain a greater understanding of your audience

Reach your ideal audience with our rigorous quantitative fieldwork services. We carry out in-store, exit and in-store interviews, as well as hall tests, to gather valuable data that helps you understand what your audience thinks and how they behave.

Our expert team and sophisticated software ensure you receive the most accurate results that help you achieve your research objectives and goals. We draw on years of experience using quantitative methods to plan and manage your entire research project.

We work with you to identify your objectives, understand the type of testing taking place and help your recruitment logistical needs depending on the scale and type of study. We collect feedback by setting interviews and surveys while monitoring completion rates as fieldwork progresses.

Our quantitative services

Computer-aided telephone interviews (CATI)

Door-to-door surveys

Exit or in-store interviews

Hall tests

In-home usage testing

Mystery shopping

On-street interviews

Product placement

Computer-aided telephone interviews (CATI)

We care about quality, and so does our software. Our 30-station CATI overcomes the logistical challenges of recruiting and gathering respondents while increasing engagement through general conversations.

Door-to-door surveys

When it comes to geodemographic research, door-to-door surveys are an effective way to gather representative data sets for your research project. Using mobile devices or tablets, our experienced team efficiently construct and conduct face-to-face surveys and interviews.

Exit or in-store interviews

By strategically positioning our expert interviewers inside or outside stores, we can help you generate valuable data in a real-life setting close to the time of purchase. We can efficiently collect and analyse large data sets that give you a strong depiction of your target audience.

Hall tests

Hall tests are the ideal method for collecting a large number of immediate responses from individuals recruited near a venue. We focus on finding the perfect venue relevant to the target audience, so our facilitators can collect opinions and attitudes towards your product or service.

In-home usage testing

Using in-home testing is a time-efficient and cost-effective method to generate feedback about your product or service at all stages of the development process. Our expert approach is centred on recruiting qualified participants and gaining essential thoughts, feelings and attitudes.

Mystery shopping

If you want to test certain areas of your business or service, mystery shopping is a valuable technique. We observe aspects including customer service, queuing, tidiness and more, to build an understanding of your customer experience, so you can make vital improvements.

On-street interviews

On-street interviews are a quick way to collect face-to-face data from a vast amount of people in high-footfall areas. Using structured surveys, questionnaires or stimuli, our experienced interviewers ensure you get reliable, accurate feedback for your research.

Product placement

Experiencing a user trying a product or service first-hand can provide crucial insight. Our seamless logistics expertise means we take full control of your product placement project from sending out and shipping products for in-home studies to constructing a real-life setting.

Telephone

+44 (0) 7568 724 673

Email us

hello@centralfieldwork.com

Address

Office 14
The Junction
Charles Street
Horbury
WF4 5FH

Contact

Contact us today to help you find the right people to participate in your research.